Philosophy & Vision
Our vision, simply put: we work for a better world, where individuals attain absolute happiness, society is solid and the planet thrives.
Our vision, simply put:
we work for a better world, where individuals attain absolute happiness, society is solid and the planet thrives.
ou may think it presumptuous for a marketing agency to set such a goal. We do not. As an international marketing agency, we shape the world: through design, communication and experiences, and through the emotions and memories people build as they encounter the world. We acknowledge this responsibility.
Every decision we make, every client and project we accept, every partner we choose is guided by our vision and should answer one question positively: does it create value?
ou may think it presumptuous for a marketing agency to set such a goal. We do not. As an international marketing agency, we shape the world: through design, communication and experiences, and through the emotions and memories people build as they encounter the world. We acknowledge this responsibility.
Every decision we make, every client and project we accept, every partner we choose is guided by our vision and should answer one question positively: does it create value?
Does it create value?
Creating Value
What does creating value actually mean? It means that whatever we do creates three things: beauty, benefit and good.
eauty is immediate satisfaction through aesthetic and sensory value.
Benefit is making one's material life better.
Good is the positive outcome of our actions for society and for other people.
In other words, when we create value, we make something beautiful, something that improves your life and enriches others as well.
This philosophy did not originate at Domus Minato: it was developed by the Japanese philosopher Makiguchi Tsunesaburō. We have chosen to apply his thought to our daily work.
eauty is immediate satisfaction through aesthetic and sensory value.
Benefit is making one's material life better.
Good is the positive outcome of our actions for society and for other people.
In other words, when we create value, we make something beautiful, something that improves your life and enriches others as well.
This philosophy did not originate at Domus Minato: it was developed by the Japanese philosopher Makiguchi Tsunesaburō. We have chosen to apply his thought to our daily work.
Potential
We believe each of us has amazing potential.
inding it and making it shine allows every individual to express their true self. That is why we place so much emphasis on research and on dialogue with you and the people involved: it reveals what truly moves you and what you can contribute to create lasting value.
It is also the reason behind our heritage management work: more often than not, the greatest treasure for you and your customers already lies within your own story.
inding it and making it shine allows every individual to express their true self. That is why we place so much emphasis on research and on dialogue with you and the people involved: it reveals what truly moves you and what you can contribute to create lasting value.
It is also the reason behind our heritage management work: more often than not, the greatest treasure for you and your customers already lies within your own story.
Worlds of Explorers
Every story is a world.
world made of visions and ideas, of pictures and emotions, of people and their dreams. Domus Minato is the base camp where people meet, stories are told and brands are shaped. From our base camp, we embark on a journey of discovery: we find your treasure and share it with your companions and your customers. Join Domus Minato and become an explorer of your own world.
Tell us your story.
We’ll explore it together.
